There is a lot difference between web writing and other writings. The web writing is one which is published over the internet without any print documentation. It is completely different from print writing. In the same way, web readers are a lot different from print readers. The main difference is that the web readers often just skim through the content and read headlines only. Most of the time web readers don’t even bother to read full article. One of the reasons might be that they lose interest in the content quickly if not written well. That is why on the basis of headlines, the web readers decide whether the content is worthy to read or not. If you want to enhance the quality of your web writing, then you should follow the following guidelines.
- Make Headings and Sub-Headings
The web readers do not want to waste time reading the entire content of writing. They like to quickly go through the content and read portions of their interests. Make it easier for the web readers to get the content of their choice easily. For this divide your web writing in the form of headings and sub-headings. But the headlines should be clear and relevant to the content. For further grabbing the attention of a web reader, go for making sub-headlines of your web writing. This will make it further easy for the reader to have an overview of your content.
- Use Short Paragraphs
Try to be as simple as one idea per paragraph. The shorter will be paragraphs; easier will be for the reader to grasp your information. Web readers lose interest in your writing if the paragraphs are larger, because they are not able to skim through text quickly. It is a matter of common sense that the larger paragraph will be tough to read than that of shorter one.
- Use Short Sentences
With the shorter paragraphs, web readers also tend to like shorter sentences. It is very difficult to understand long sentences. That is why the web readers prefer reading shorter sentences to understand the content quickly. The web readers do not have much time to keep on reading a single sentence, until they understand it completely. The optimum size of a sentence should be between 20 to 25 words.
- List/Enumerate Key Points
Some people think that listing or enumerating is overdone. But actually, the bad listing is overdone. A list which is relevant to content, concise, and well-written is always better than a bulky paragraph. Lists are preferred by web readers because these are easy to read, easy to scan, and easy to understand. Good web writing always has lists and paragraphs in combination.
- High Quality and New content
The web readers have a greed for reading new content. The web readers want the content which they are not able to find in the print writing. Moreover, the quality of the content must be high. The content of your web writing must be organized and chronological or reverse chronological order. The writing must be free of any grammatical, spelling, or structural mistakes. The style of your writing really matters for the web readers. So, keep your writing as simple as you can with new content and high quality.